MADISON

Giro, based in Scotts Valley, CA, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Our mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best.

Madison has come a long way since 1977, from its modest beginnings as a small suburban bicycle shop in North West London, to what we now proudly boast as being the UK’s leading distributor of bicycle parts and accessories, as well as the UK’s fastest growing motocross and freesports equipment supplier.

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